Cause Capitalism

Cause Capitalism is defined as follows:

Cause Capitalism is when a for-profit business chooses as its partner a non-profit organization—not as a “ gimmick but as a true sustainable partner.

Cause Capitalism is where a for-profit company gives a percentage of its gross revenue, not net profit, to a non-profit organization as part of its business model. It sees its non-profit partner as a key partner in its business plan and as an important aspect of its day-to-day operations. Cause Capitalism is remarkably different from Corporate Social Responsibility (CSR); where a company donates a percentage of its net profit (not gross profit) for charitable giving.

As an alternative structure, the for-profit company can give a percentage of its stock or ownership to its non-profit partner; or the for-profit business can get creative by giving products, services, tokens, coins, or cash credit to its non-profit partner. The foundational principle is that a for-profit business gives to its non-profit organization partner(s) in a significant and sustainable way.

Imagine a world where every for-profit business has as its partner a non-profit organization. Cause Capitalism serves the hungry, the homeless, the sick and the afflicted, the aged, the disadvantaged, the vulnerable, the disabled, the widow, the orphan, and the planet (including animals, natural resources, and the environment). Where there is Cause Capitalism—there is new hope in the world.